Our approach

Built to keep it all on one team.

We turn complexity into clarity — so owners always know exactly where they stand and what comes next. Finance, tax, legal, and insurance at one table, with a relationship manager who coordinates for you.

What we found

Why fragmentation costs you

Most businesses assemble their advisors piece by piece: a bookkeeper, a CPA, an attorney, an insurance broker, and no one connecting the dots. We believe that fragmentation is where surprises hide.

Every provider sees a slice. None of them sees the whole picture, and the gaps between them are exactly where the costly things happen — the missed deduction, the unreviewed contract, the coverage nobody revisited.

A fragmented finance function Four separate providers — a bookkeeper, a CPA, an attorney and an insurance broker — each connected to the business by its own thread, with no connection to one another. Two of the threads break before they arrive. Bookkeeper CPA Attorney Broker YOUR BUSINESS

Our story

Why we built Fern Advisors

Fern Advisors began with senior financial guidance for owners who needed a CFO's perspective without a full-time hire. As clients asked us to take on more — the bookkeeping beneath the strategy, the tax that followed the numbers, the contracts and coverage that protected it all — we built a full advisory firm around a single idea: keep it all on one team.

With finance, tax, legal, and insurance on one team, business and owner decisions are made together with the full picture in view — and one relationship manager coordinates all of it.

One accountable team Finance, tax, legal and insurance all feed into a single team, and that team is the one connection to your business. Finance Tax Legal Insurance ONE TEAM YOUR BUSINESS

How we work

Preferred tools, not required ones

We built a clean tech stack for running business accounting and finance, and these are the systems we know best. If your business needs to stay on something else, we will meet you where you are — including a spreadsheet.

  • QuickBooks Online Bookkeeping and GL
  • NetSuite ERP for larger operations
  • Rippling Payroll, HR, and onboarding
  • Ramp Spend, cards, and AP
  • Gusto Payroll and benefits
  • SurePayroll Small-team payroll

Who does the work

The bench you’d otherwise have to hire

  • Mitchell Fowler Partner, Accounting
  • Josh Pollard Partner, Finance · CFP®
  • Tyler Self Partner, Finance
  • Bobby Nichols Partner, Finance · Ph.D.
  • Kep Brown Managing Director, Insurance
  • Michael Wadsworth Managing Director, Legal
  • Sarah Williamson Director, Tax · CPA
  • Stefano D’Urso Director, Tax · CPA
  • Brycen McCombs Bookkeeping
  • Shayeera Zaman Staff Accountant

Get started

Start with two conversations.

One for the business, one for each owner and spouse — about two hours each, usually in the same week. A week later you get your plan and a flat monthly fee.

Book discovery meetings See what we do

You will know what the work costs before you commit to any of it.